Icons of Porsche returned to Dubai Design District for its fifth edition, and in 2025 it firmly established itself as one of the most exciting automotive culture festivals in the world. With more than 30,000 visitors across Saturday and Sunday and tickets selling out before the gates opened, the weekend was a clear reflection of how far the event has come. At its core, Icons of Porsche is a celebration of passion. Over 1,000 Porsche sports cars filled the venue, while representatives from more than 50 Porsche clubs and communities travelled
in from across the globe. The shared enthusiasm among attendees created an atmosphere that felt less like a car show and more like a global gathering of like minded fans.
This year’s edition also delivered some major highlights, including the first public viewings of the Cayenne Electric, Macan GTS, and the 911 GT3 Manthey Kit. These highly anticipated models quickly became focal points, drawing crowds eager to get an up close look at what the future of Porsche holds. Set against the Dubai skyline and alongside the Dubai Canal, Dubai Design District once again proved to be the perfect backdrop. Spanning over 58,000 square metres, the festival space blended automotive displays with art installations, live music, and immersive brand activations, offering something for both enthusiasts and casual visitors.
Beyond the cars, Icons of Porsche embraced lifestyle and culture, with local artists, musicians, and a curated food scene adding to the experience. More than just an automotive event, Icons of Porsche ZUZa showcased how cars, creativity, and community can come together in a way that continues to set new benchmarks year after year.
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