In a shift from traditional “quit or nothing” smoking campaigns, Bahrain is now exploring harm reduction strategies that could reshape how nicotine use is approached and help thousands of smokers access safer alternatives. Across the Gulf, public health authorities are beginning to acknowledge a key reality: quitting nicotine completely is hard. For those unable to quit cold turkey, safer, regulated alternatives may provide a more realistic and effective way forward.
What’s Changing?
Inspired by examples like Sweden and the UAE, Bahrain is considering the introduction of modern oral nicotine products, including pouches like ZYN, and regulated e-cigarettes. These are tobacco-free, combustion-free, and significantly reduce exposure to harmful chemicals found in cigarettes. Global studies have shown that while nicotine is addictive, it’s the burning of tobacco that causes most smoking-related harm. This evidence is driving a new way of thinking in public health circles.
Local Implications: Why This Matters for Bahrain
Bahrain has already made progress in reducing smoking over the last decade but many smokers still face challenges. Products like ZYN provide a discreet, odorless option that doesn’t harm people nearby. In Sweden, where nicotine pouches are widely used, smoking rates have plummeted. Bahrain now has the opportunity to create a regulatory model that protects public health while supporting smokers trying to quit.
Not a Free Pass—But a Smarter Approach
This isn’t about encouraging nicotine use. It’s about meeting people where they are and offering less harmful alternatives to those who can’t or won’t quit entirely. With smart regulation, public education, and proper oversight, Bahrain could become a regional leader in harm reduction supporting a public health approach that’s grounded in science and compassion.
As policymakers, healthcare professionals, and citizens continue the conversation, one message is becoming clearer: Helping smokers doesn’t mean ignoring reality, it means offering a smarter way out.
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