Bahraini Brand Noon by Noor Showcased Their Collection ‘Moonlit’ at London Fashion Week

Stylish and chic

Noon By Noor is a high fashion brand founded in 2008 by Bahraini designers and cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa.  Now the label unveiled their Spring Summer 2024 Collection in a catwalk film at London Fashion Week at ‘HERE at Outernet’!

The catwalk film, shot amidst the gardens of the RAK Art Foundation in Bahrain, holds special
significance for the designers. It emphasizes Noon By Noor’s support for local and international
creative talent, pushing the boundaries of innovation and artistic expression.

Embracing the unexpected and the beauty of accidents, Shaikha Haya Al Khalifa highlighted the
brand’s adaptive creative process, “The Middle East in August is extremely hot and humid, so we
worked with the elements, heat, and humidity as we created our show look. We made our
woman glossy and wet as if she had just emerged from a shower or a swim in the sea, confident
and strong.

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