Over the weekend, the Swedish furniture giant Ikea put up an Ad on its storefront to promote their bedroom campaign, and it caught the attention of MANY people.
The Ad read “Create your perfect night’s sleep” and in Arabic, it translated to “Same that’s written but in Arabic”
Passerbys noticing the ad quickly took to social media to share with others and tagging Ikea, asking them if it was a mistake
It sort of blew up online and Ikea quickly covered it up with a text in Arabic saying “This is what happens when you don’t get a good night’s sleep. Enjoy your perfect night’s sleep”
هذا إلّي يصير اذا ما نمت زين…
— IKEA BAHRAIN (@IKEABH) August 20, 2020
استمتع بنومك المثالي. pic.twitter.com/p6VHRDqYKI
Lots of people reacted to the whole thing, with some calling it out as a genius marketing idea
Thank you IKEA Bahrain for this quality content that 2020 needed
— Ashleigh Stewart (@Ash_Stewart_) August 20, 2020
Example 1: A hilarious gaffe in which the Arabic translation says “Write the same thing but in Arabic”
Example 2: Addition to Arabic translation that reads “This is what happens when you don’t sleep well”
BRAVO pic.twitter.com/dXRuJGYH0O
and some wondering if it was an honest mistake
Ikeaaaaa what you doing???
— Sneha (@FlirtingKaapi) August 20, 2020
P.S the Arabic copy says, “Same text but in Arabic”. pic.twitter.com/B6aiOpQdK0
Either way, it certainly got alll the attention!
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