Adidas just shot their latest campaign in the historical heritage site of Al Ula in Saudi Arabia
The Superstar campaign “Change Is A Team Sport” was shot to celebrate its 50th anniversary of the iconic Adidas Originals sneakers using all-female Saudi game-changers.
Four women who joined in the campaign are actress and writer Sara Taibah, Rapper Aseel Saraj (Leesa), Saudi fashion blogger Jory Al Maiman and illustrator Alaa Balkhy.
It is the first major brand shoot of its kind at Al Ula which has opened to the public in recent months and is becoming a tourist attraction.
Al Ula is currently site to a first time site-responsive art exhibition Desert X which is usually held in California. The Al Ula exhibition is being held until March 7, 2020, and admission is free. If you’ve got the time definitely make a trip to the exhibition showcasing artists’ installations that play with the desert landscape.
